This is what Sir Richard Branson wants you to know about Entrepreurship.
This is what Sir Richard Branson wants you to know about Entrepreurship.
You have 8 seconds to get someone´s attention before they decide to listen to you or not.
A gold fish has a 9 second attention span, yes, more than humans!
So, How are you going to use those 8 seconds?
Research carried out over the last few years state that human attention span has decreased from 12 seconds before the year 2000 to just 8 due to the overload of information our brain is constantly bombarded with.
I have to disagree with this, at least on Social Media, our attention span is reduced to merely 4-5 seconds. You can test this yourself. Scroll down any facebook wall:
How long do you spend on each post?
What makes you stop and pay more attention?
Live streams are beginning to be boring, there is no novelty anymore, since everyone is doing them-look, even I am!
And remember also people usually have their audio off, o they cannot listen to your great message at the beginning, they are just seeing you.
I know very well what makes me want to stop and watch or read something.
There are two situations:
1- You know the person already and you know what type of content they put out. If you already, and notice I am saying already, know them and have the certainty they give value or they make you giggle, you might be willing to pay more attention.
2- If you don´t know the person, you have no idea whether they give value or not, whether they are amusing or not, whether that live streaming will be useful or just a waste of time…
In my case it is clear, if I don´t see anything in their backdrop* that makes me think they have something interesting to offer, I will scroll down. I won´t even give them 8 seconds. And it is not just me, we all do it.
Remember we are VISUAL beings, so you need to give your viewers a VISUAL STIMULUS or they will leave you…
So what can you do if you only have 8 seconds to captivate your audience? Take into account their audio might be turned down also…
Options: paint your hair green…
It´s an option, but that is not even original any more…
How can you make sure they´ll want to stay on longer, turn their audio up and actually watch you?
Here is where having a well designed backdrop comes in.
What is a backdrop*?
It s the area behind and around you that people see when you are on screen.
Your backdrop has the ability of enhancing or breaking your message.
It cannot do everything for you , you will still need to have a good message, your expertise but it can help A LOT!
So this is what you can do today.
Decide on a spot you will use for you next live stream. Add one element that represents your business and place it somewhere where your audience can see it.
Tell me how it goes.
Watch the facebook live I did on this topic:
Would you like to learn how to do this correctly?
I have a course that is perfect for anyone doing videos, online courses and live streams.
In just 3 weeks , you will learn all the power of a backdrop,
How to use it as a marketing tool,
How to use it as a branding tool
And how to create it
With one-on-one help
In a fun way, easy, step by step instructions.
You can totally fit it into a busy schedule.
Get it right from the start. Your backdrop is the most powerful marketing, branding and communication tool you can use in your online presence. Start paying attention to it.
Are you working towards making video your #1 marketing tool? (By the way you should, video is going to be huge over the next few years).
Does your online image speak to your audience while making you stand out as an expert in your field?
Does your video backdrop enhance your message?
Does your backdrop show the level of excellence you have reached in your field?
If you are using Facebook live, video, online courses, skype or zoom calls in your business, you need to be using your backdrop as a branding, marketing and communication tool.
But first of all… what is a BACKDROP?
A backdrop is the space behind you and around you that your viewers can see in your videos.
It should enhance your message and show your expertise.
It is a very powerful communication, marketing and branding tool!
Are you showing your viewers a polished , professional backdrop that enhances your message and tells your story?
Or will they leave your broadcast feeling confused because your message doesn´t match your setting?
Too often I see videos where the message is excellent, the broadcaster really knows their topic, however, they are in the wrong setting, the colours, the feel, the style does NOTHING for their message, quite on the contrary, it is actually diluting the message:
Your backdrop can make or break your message.
If you want to be seen as an expert, a valuable professional, you must start paying attention to your backdrop.
You have worked hard to get to where you are in business, now you need to make sure your backdrop is up to your high standards too.
A branded backdrop will make it easy to get your audience´s attention and enhance your message, amplifying it to reach a bigger audience.
Start looking professional, your business and YOU deserve it.
With my IN A BOX design service, you will be getting expert advice and solutions to all your backdrop needs, not only that, you will be feeling more confident, inspired and productive in your office as a BONUS!
Did you know that?
This is what Emily B. had to say after working with me:
“ THANK YOU Melanie!! My eyes are open to new and wonderful things I can add into my backdrop. I would highly recommend working with her to anyone who wants to skyrocket their brand and image through the way they design their space”.
Disclaimer: I must advise: there is a likely chance that during our time together, you will turn into a styling addict! It has happened before…
So, if you want to get your backdrop looking professional, while making it part of your office space, let me help you.
My IN A BOX design service is perfect for you if:
-You already have an online presence but you feel your office space and backdrop is not at that same level of excellence as your work.
-You are doing or want to do videos, live streams or any other type of online communication (courses, webinars, etc).
-You need to get your message out in a bigger way, people need your product or service, you owe it to them.
-You are done with playing small in the visibility field and you are ready to shine online.
-You are a successful entrepreneur or business owner and you need to prove it in your videos.
-You see other big names out there with beautiful video sets and you want one of your own too!
-You want to start feeling inspired, confident and focused in your workspace.
-You ant a bigger audience to trust you immediately.
-You want to bring your branding to your videos but you just can´t figure out how.
-You need a solution to your video backdrop pronto!
I will design the Perfect Backdrop for you and your business.
How it works:
1- Initial consultation.
Via email zoom or skype where we will get clear on your needs, style and budget.
2- Assessment and design.
I will then assess your space and I will start working on your bespoke design. I will find every detail you need to include in your backdrop and will take care of everything. At this point, you just sit back and relax!
Note that in our Initial consultation, we will establish your budget for props.*
I will get everything ready, I will put it all in a beautiful box and…voila you will soon have it at your doorstep. I have thought of every little detail to make your experience unforgettable…
4-Walk-through styling session
We will meet again via zoom or skype, you will unbox your props (if you have´t done so before, which I don´t think has ever happened!) and I will walk you through each and every prop to tell you exactly where to place it and how to style it.
Once everything is perfect, you will have your own branded, stylish, stunning backdrop and it will be your time to shine online!
*No props or materials are included in the price. We will set that budget beforehand, in the initial consultation. Every case is different , we need to take into account your needs, budget and area to style, so establishing a one size fits all is not possible, however, as a guideline, boxes start at $150 + shipping.
**Please allow about 2 weeks for completion of design and report. (2 weeks from initial consultation). Shipping time not included.
*This service is highly demanded, so please bear this in mind when booking.
Does your space communicate all your expertise and accomplishments?
Is it designed to keep you motivated and on track to reach your goals?
Do you feel focused, inspired and productive in your office?
Are you ashamed of showing it online or to clients or customers?
Does it reflect the level of success you have worked so hard to achieve?
It is attuned to your expertise and field of business?
Are you able to use it as a Video Studio?
Can you use it as Branding tool?
Does it solve your Social Media posts graphics?
A supportive workspace should do all these things for you and more!
A supportive office space design takes into consideration your emotional, psychological and aesthetic needs.
Let me unleash the full power of your space to turn it into a complete beautiful branded solution for you and your business.
The Perfect Office Design Package is a fast and complete option for you to create the perfect environment for your brand and business.
It is a completely bespoke service, tailor made to accommodate all your needs regarding personality, style, business field and activities.
This is how it works:
Phase 1 Assessment:
This is an e-design service which means everything is carried our via internet, no matter where you are in the world.
Over Skype, Zoom, email or whatever media suits you best, I will assess exactly what it is that you need.
We will speak about your business, your work, your style, and everything I need to map out a bespoke plan for YOU.
I will assess your emotional, psychological and aesthetic preferences and needs.
This is how I will define exactly what is the best way to help you become one of the few professionals who are making the most of their space.
I approach every project from a holistic perspective,taking into account emotional, psychological as well as aesthetical aspects. Only doing it this way we can ensure a 360º solution to each and every need you and your business have.
Phase 2 Design:
Over a two-week period (sometimes less), I will be working on creating a design and outsourcing any materials or accessories that might be required.
I will research materials withing your budget (this will be set during our assessment session).
In most cases, we will be able to start to work with what you already have, I always try to use as many things as I can within what you already have, however, sometimes, it might be suggested some props (accessories) are required, this will always be consulted with you and always within your budget, we will set that shopping budget beforehand.
Once my design is ready, I will send it to you with specific instructions on how to start setting it out. In the case of requiring new materials, you will be sent a complete detailed list of items (always within your budget) that you can order or have sent for the project.
Phase 3 Project installation:
Once you have all the accessories ready, we will book another skype session and I will walk you through the styling process until everything is perfect. This session is really fun!
We will be looking at each element and I will show you exactly where to place it.
The exact timing for the whole project to be ready merely depends on the materials being delivered or purchased, it some cases, it can all be ready in two weeks, sometimes, it can take up to four weeks.
These are just some of the BENEFITS of having The Perfect Office:
Can you afford not to have all these benefits in your business?
What does this package include?
I have helped create some of the most stylish and efficient work spaces in the last 12 years.Let me help you. It will change the way you work forever.
Today´s topic is about Trust – about establishing trust with your customers and your audience.
I reckon you will agree that trust is one of the pillars on which the customer-business relationship stands. Once you get this right, your efforts to market yourself and your business become so much easier.
Your audience will become loyal , and don´t we all yearn for a loyal audience?
Everything seems to be revolving lately around alignment, every post, every coach, they all recommend us to be in alignment as the only way to have a meaningful and successful business.
Well, TRUST is exactly what alignment represents.
When you are in alignment with your business, you transmit trust. Every piece fits in, there is no deceitful feeling about what you say or do.
Social media audiences are not newbies any more, they don´t buy the fake life that some public figures were trying to sell. People are savvy, they immediately know whether you are living the life you preach about or whether it is just another sly marketing tactic. They can “smell” a put-on personality and a fake lifestyle.
As serious entrepreneurs who are in this because we have mission and because we want to make an impact as well as a living, trust becomes a must, a non-negotiable feature we need to strive for.
The most successful entrepreneurs and I am not just speaking about numbers here, but those with the most loyal followings have achieved that loyalty because they come across as trustworthy, you can clearly see that their life matches their speech, their speech is in alignment with their life and business.
However, it is not an easy trait to communicate, or is it?
You must be thinking, but surely it takes months, even years to build trust, you must prove time and time again that you are the real deal, right?
Well…although time will reinforce the trust you are able to establish with your customers and your colleagues, there is one thing you can start doing today that will help you communicate and build that trust!
I am going to give you a key piece in order to ultimately build trust with your audience. It will immediately make you appear more trustworthy, it goes without saying you should be honing your message and really living your message every day.
As we have learnt in previous weeks, (you can read previous posts in our BLOG), your space and your backdrop are a very powerful communication and marketing tool. When they are not in alignment with your message, you won´t come across as professional, trustworthy and you won´t be able to be seen as an expert.
So what can you do to start building trust with your audience?
Look at your surroundings:
-Do they represent your expertise?
-Do they match your level of knowledge?
If you cannot decide for yourself, simply do this easy exercise:
Without giving any information about what you do, post a picture of your space and ask these questions:
– What do you think the person who works in this space does?
– What would you say is their expertise?
– What would you say is their level of success?
– Would you say they are a well-established business?
– Would you trust them/ Would you like to do business with them/ Would you hire them?
In order for this exercise to work, avoid saying this picture has any relation to your business. A good way of testing this is to post in a group where they don´t know who you are, maybe a group where you have been quiet, or you just joined.
If you prefer, you can post safely here and I will be able to assess you. Don´t be shy, we are here to learn, not to judge. Everyone needs guidance when it comes to a topic that they don´t necessarily know.
And remember to have fun while doing the exercise! #learningthroughplay
Have a stylish day,
In Backdrop tip #1, I will be explaining the basics of a backdrop and why you need one that is properly designed.
I want you to be able to learn as much as you can about style and decor. This is why I created this Entrepreneurial community, where you can learn tips on creating a space that makes you feel confident, creative and therefore HAPPIER.
Let´s begin with a new activity that will be this week´s topic:
Are you ready to take your workspace and backdrop to the next level?
Last week we spoke about the importance of creating an environment that not only brings out the best in you in order to perform at your max potential, but also how that environment is your visiting card (think of it as your visual About me page) in front of your clients, potential clients and audience.
Today we will learn what is a backdrop and why you need one.
So, what exactly is a Backdrop?
In today´s business world entrepreneurs are asked to get in front of their audience and potential clients on a daily basis. Facebook live, webinars, videos and courses make this type of communication the new, most important marketing and communication tool.
When you are on camera, there is a space around and behind you that has to be properly designed in order to become a powerful marketing tool and so that it portrays a professional image of you and your business. It has the purpose of completing and enhancing your message on —-> a visual and emotional way* . (*We will learn about these forms of communication over the next weeks).
—> A backdrop is the area behind and around you that viewers can see when you are on camera.
—> It is a very powerful communication and marketing tool.
To be able to portray your knowledge, your business style and your expertise, you should be displaying a professional and stylish backdrop that communicates all this.
So if you are doing any kind of streaming, recording videos, skyping or any other online activity that requires you to be on camera, YOU NEED A BACKDROP.
Over the following weeks we will learn what types of backdrops work best for each field or business but for today, here´s what I want you to do:
Answer these questions:
– Are you doing live streams, videos and so on?
– Are you always recording at the same spot? If not, how many do you use?
– Sit yourself (or stand if you usually record in this position) in front of the space you use to make your videos. Take a picture of that area with you in it.
– Post it in the comments or Join our facebook group where you can get even more help. Don´t be shy, we are here to learn, not compete. You don´t have to do this if you don´t want to, but it is a great way of seeing the before and after and for me to be able to assess you along the way.
– Be honest, analyse that area, does it show what your business is about? Does it give any insight on your personality or style? No judgement at this point, just an objective observation, that´s all.
Over the next few days I will give you tips on what you need to have in your backdrop, that is one of my favourite sessions with clients, it is so much fun!
In the meantime, have a stylish day,
If you would like to learn more on Backdrops, get my book. The price will be going up very soon, grab at this insane price today!
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Let your surroundings enhance your expertise.Let your surroundings enhance your expertise, MelanieFalvey. Click To Tweet
Our work space or office is such a powerful tool. It is so in two ways.
On the one hand, it is where we need to be the most productive, creative, efficient…and HAPPY.
On the other hand, it expresses a lot about us: our business style, our personality.
When we meet clients or when we hold Skype calls, webinars, we are sending out a very powerful image of how we are able to help them.
So take a minute to reflect upon this. Is that space that you are showing your clients or potential clients the best reflection of your knowledge and savoir-faire?
Is it going to make them trust that you can put their business in order when you are sitting in front of a messy shelf? Oh yes, a pile of books might reflect knowledge , however, the way those books are set says so much more about you.
Hadn´t you ever though about it? Well, it´s time you did. We are all very visual, it´s not by chance they say an image is worth a thousand words, it is the way our brains work. The first perception, lasts only seconds,but immediately makes an assumption about what our brain is perceiving. It doesn´t say, oh, let me get all the data I need about this and I will study it in depth and I will get back to you when I make up my mind about you. No! It doesn´t work that way.
In order to survive, our primitive ancestors had to make quick decisions – so they either ran for their lives as soon as they saw a lion or well, let´s put it simply, we wouldn´t be here today, would we?
So make sure those first seconds when someone gets to see you and your surroundings are capable of sending out the best impression of yourself and your business.
Imagine you are a web designer wanting to get a new client. You jump on a Skype call with your prospect. You might have even put on some make up (well, ladies, I guess, though I will not be the one to judge you if you are a man), you are nicely dressed, or maybe not . You´ve got your fancy presentation and you proudly show your client portfolio and all your great work.
But, all your potential client can see is the stain of a coffee mug on your desk, a messy shelf at the back and a pile of laundry on one corner of the room.
Now, the truth is that if you are selling them the concept of a great designed, sleek looking website… well, excuse me for being blunt but you are sending out contradicting messages.You get it, right?
So, first impressions DO matter in business. Obviously you might be , and I am sure you are the most efficient web designer out there, and yes, you think showing your messy office gives this nerdy-geeky-vibe which equals being a great web designer. Em, no! Or maybe they´ll think you are messy because you have so much work because you are so good at what you do, that you could not possibly have the time to style your office. No, again! Or you are just this free spirited entrepreneur who has this incredibly laid-back style that clients will adore…no!
That is where most people get it wrong. Your space can reflect that you are an easy going individual, no need for fancy, stiff decor. That´s not the point. The point is you must portray your best image in order for your clients to trust your professionalism. It might have nothing to do with how well you can perform your work, but unfortunately we have been wired to trust our first impressions.
If you are selling the image of a well-established multi-figure (I do hate that type of jargon) entrepreneur, how can you have such a shabby (without the chic) work space? You see, it just doesn´t match. Your space should align with your speech.Your space should align with your speech. MelanieFalvey Click To Tweet
So here is where you can start:
Look around your space and be objective, does it truly reflect who you are and who you want to be perceived as?
If not, think what element (colour or object) you can introduce to make it “more you”. Start small, one element at a time-introduce some object that bears your brand colour ,or
maybe a nice pen that will make you feel good and important. It doesn´t have to be pricey, but it must feel special to you.
For instance, I recently bought a flamingo pen. I adore flamingos since I was a little girl and now, having become quite a trend I can find them more easily. I have actually even created a whole collection with the flamingo theme, it will soon be available in my shop.
So I placed my new pen in my pen holder and every time I look at it, I associate it to signing: signing contracts, cheques (in order to cash them!) or who knows, maybe a book some day?*
That simple little item is “so me”, anyone seeing it knows this, they associate it with my style. Obviously my whole office reflects who I am because this is what I do, but everybody, absolutely everybody can learn how to create spaces that enhance them, reflect who they are at their best and make them more efficient, productive, creative, happier…which therefore leads to SUCCESS!
Ergo, what does your space look like?
What small change can you make today to improve it and make it more you?
Let me know by posting a comment below or by posting on social media using hashtag #MeMyOfficeAndI
Thanks for reading!
All rights reserved. Copyright Melanie Falvey 2016