The Power of a Backdrop.
Did you know that your Backdrop can have Superpowers when styled properly?
Today, you are going to learn what you can do to infuse your space and backdrops with your personality, your style and a taste of what you do.
I will be giving you all the facts (for the scientist in you) about WHY you should be paying attention to your backdrop.
THE POWER OF A BACKDROP
What you show and say on camera speaks to your viewers on two different and complementary levels.
Both are fundamental to get your WHOLE MESSAGE across.
Only master one? And you are left limping.
Master both and you have the most powerful communication tool at your disposal.
I like to call these levels:
-Level 1 communication power
-Level 2 communication power
Here´s what each level does, that is, the power that each level has:
1- Level 1 communication power:
What you say, your message, your knowledge, that´s the focal way of communication going on at that moment.
It consists of:
This level triggers the audio threshold in your viewer.
2- Level 2 communication power:
What your viewers see when they listen to your message.
It consists of:
-Your colour palette
-The set-up of those props
-Your personal image
This triggers the visual and emotional threshold in your viewer.
Your surroundings are the perfect complement to make or break that message.
The right setting that adds to what you are saying, gives you double the impact!
And the huge power of visuals is that they can trigger both the sight and the emotion, it is a two-for-one effect!
Can you see how very important and powerful this is?
Level 1 + Level 2 = Total communication
You can communicate on two levels, at the same time!!!
So here is an easy and fun task that will help you better understand this concept. It will make you aware of things around you and it will probably (I cannot be held responsible) turn you into a decor freak (it has happened before).
Look around your home or office, or even go out to decor stores. Keep your eyes wide open and try to:
Find objects that reflect who you are and your business:
-Look for objects in your business colours
-Objects that represent your field of business (an abacus for a business strategist or an accountant, some nice perfume bottles for a cosmetics consultant, food ingredients or cooking tools for a culinary blogger, a nice picture in your business colour…)
– Objects that represent your personality and likes. What makes you special and unique? Do you love music, show it! Do you love fairy tales, show it! Do you love dogs, show it! Do you love wine, show it…but don´t overdo this one! Lol!
– Objects that show where you acquired your expertise or your background, for instance books, a souvenir from Tibet (if you are a yoga or meditation teacher who went there to live with the monks and grow as an instructor), a product you created (creams, make up, jewellery, cakes, a painting…).
We are trying to get your “level 2 communication power” ready!
For example, on one of my shelves, I have a Vogue Magazine issue because my Cleopatra choker was featured in it- it shows my work and achievement. Besides being an interior designer and stylist, I am a jewellery designer.
On another shelf, I have interior design books, that show part of my training, I also have jewellery books and wedding books as they all reflect what I do.
The list could go on and on about things you can find, just give it a try, it is a fun way of starting to create your Perfect Backdrop.
Show me what you come up with.
Have a lovely and stylish day!
Copyright Melanie Falvey 2016. All rights reserved. No sharing is allowed without crediting the author.
If you would like to learn how to create The Prefect Backdrop for your videos, enroll in our Course.