Your surroundings are
a key factor
in establishing trust with
How can you use your surroundings to establish trust with your customers and your audience?
I reckon you will agree that trust is one of the pillars on which the customer-business relationship stands. Once you get this right, your efforts to market yourself and your business become so much easier.
Your audience will become loyal , and don´t we all yearn for a loyal audience?
Everything seems to be revolving lately around alignment, every post, every coach, they all recommend us to be in alignment as the only way to have a meaningful and successful business.
Well, TRUST is exactly what alignment represents.
Social media audiences are not newbies any more, they don´t buy the fake life that some public figures were trying to sell. People are savvy, they immediately know whether you are living the life you preach about or whether it is just another sly marketing tactic. They can “smell” a put-on personality and a fake lifestyle.
As serious entrepreneurs who are in this because we have mission and because we want to make an impact as well as a living, trust becomes a must, a non-negotiable feature we need to strive for.
The most successful entrepreneurs and I am not just speaking about numbers here, but those with the most loyal followings have achieved that loyalty because they come across as trustworthy, you can clearly see that their life matches their speech, their speech is in alignment with their life and business.
However, it is not an easy trait to communicate, or is it?
You must be thinking, but surely it takes months, even years to build trust, you must prove time and time again that you are the real deal, right?
Well…although time will reinforce the trust you are able to establish with your customers and your colleagues, there is one thing you can start doing today that will help you communicate and build that trust!
I am going to give you a key piece in order to ultimately build trust with your audience. It will immediately make you appear more trustworthy, it goes without saying you should be honing your message and really living your message every day.
As we have learnt in previous weeks, (you can read previous posts in our BLOG), your space and your backdrop are a very powerful communication and marketing tool. When they are not in alignment with your message, you won´t come across as professional, trustworthy and you won´t be able to be seen as an expert.
Let me put it simply:
What you say you can do for your clients and what they see in your surroundings matches, it is cohesive, it speaks the same language, expresses the same message, in the same style and voice.
What you say and what they see, fits perfectly.
When you are in alignment with your business, you transmit trust. Every piece fits in, there is no deceitful feeling about what you say or do.
On the contrary when what you say and what your audience perceives or sees clashes, when it does not “sound and look” the same, your audience is confused. They do not trust that you can actually deliver what you say you can deliver in a way that will benefit them.
To give you an example: a website designer who states they can create a sleek, clean looking, easy to navigate, up to date website that will attract high end clients for your business but who happens to work from a messy, shabby space…well, you would have a difficult time trusting that they can really deliver what they say.
However, if their workspace is clean, tidy, sleek…then you can definitely picture them delivering the perfect website.
So what can you do to start building trust with your audience? Here is an easy test you can do:
Look at your surroundings;
-Do they show your expertise?
-Do they match your level of knowledge?
-Do they communicate your unique way of doing business?
-Do they reflect your success and your clients´s successes?
-Are they able to attract your ideal client?
If you cannot decide for yourself, you can do this simple test:
Without giving any information about what you do, post a picture of your space and ask these questions:
– What do you think the person who works in this space does?
– What would you say is their expertise?
– What would you say is their level of success?
– Would you say they are a well-established business?
– Would you trust them to do business with?
In order for this exercise to work, avoid saying this picture has any relation to your business. A good way of testing this is to post in a group where they don´t know who you are, maybe a group where you have been quiet, or you just joined.
Would you like to let your surroundings speak for you in front of your clients/audience?
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