You have 8 seconds to get someone´s attention before they decide to listen to you or not.
A gold fish has a 9 second attention span, yes, more than humans!
So, How are you going to use those 8 seconds?
Research carried out over the last few years state that human attention span has decreased from 12 seconds before the year 2000 to just 8 due to the overload of information our brain is constantly bombarded with.
I have to disagree with this, at least on Social Media, our attention span is reduced to merely 4-5 seconds. You can test this yourself. Scroll down any facebook wall:
How long do you spend on each post?
What makes you stop and pay more attention?
Live streams are beginning to be boring, there is no novelty anymore, since everyone is doing them-look, even I am!
And remember also people usually have their audio off, o they cannot listen to your great message at the beginning, they are just seeing you.
I know very well what makes me want to stop and watch or read something.
There are two situations:
1- You know the person already and you know what type of content they put out. If you already, and notice I am saying already, know them and have the certainty they give value or they make you giggle, you might be willing to pay more attention.
However,
2- If you don´t know the person, you have no idea whether they give value or not, whether they are amusing or not, whether that live streaming will be useful or just a waste of time…
In my case it is clear, if I don´t see anything in their backdrop* that makes me think they have something interesting to offer, I will scroll down. I won´t even give them 8 seconds. And it is not just me, we all do it.
Remember we are VISUAL beings, so you need to give your viewers a VISUAL STIMULUS or they will leave you…
So what can you do if you only have 8 seconds to captivate your audience? Take into account their audio might be turned down also…
Options: paint your hair green…
It´s an option, but that is not even original any more…
How can you make sure they´ll want to stay on longer, turn their audio up and actually watch you?
Here is where having a well designed backdrop comes in.
What is a backdrop*?
It s the area behind and around you that people see when you are on screen.
Your backdrop has the ability of enhancing or breaking your message.
It cannot do everything for you , you will still need to have a good message, your expertise but it can help A LOT!
So this is what you can do today.
Decide on a spot you will use for you next live stream. Add one element that represents your business and place it somewhere where your audience can see it.
Tell me how it goes.
Watch the facebook live I did on this topic:
You can join the facebook group I mention in the video here.
Would you like to learn how to do this correctly?
I have a course that is perfect for anyone doing videos, online courses and live streams.
In just 3 weeks , you will learn all the power of a backdrop,
How to use it as a marketing tool,
How to use it as a branding tool
And how to create it
With one-on-one help
In a fun way, easy, step by step instructions.
You can totally fit it into a busy schedule.
Get it right from the start. Your backdrop is the most powerful marketing, branding and communication tool you can use in your online presence. Start paying attention to it.
