90% OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL
And,
You have about 2 seconds to get someone´s attention in a saturated feed…
So, how can you make sure that you are sending out the right visual information in under 3 seconds so that people scrolling down their feed “Stop & Watch”?
First of all, let me tell you that if you already think you are doing the best you can on video to attract your ideal clients and get their attention, don´t bother to go on reading.
However, if you are a smart business owner who is always committed to improving, growing and you strive for excellence and being above average, then, this will change the way you do videos, believe me.
Visuals are processed 60,000X faster in the brain than text.
So, it is fundamental that you are sending out the right visuals.
On video, your Visuals are known as BACKDROPS, a backdrop is the space behind you that viewers can see.
It has the power to make or break your videos, your credibility and therefore, your whole business. Yes, it IS that powerful! Remember 90% of information transmitted to the brain is visual .
A well designed backdrop (that is, following my system Backdrops that Sell), is able to do this for you:
- Brand your videos consistently so that your viewers RECOGNISE your brand and REMEMBER it.
And, no, it is not about using a logo, research has shown that logos are not stored in our memories, however, there are other effective ways of making that connection to your brand in your viewers´ minds. - Show your field of expertise, people need to know what they are going to watch in order to decide whether they want to spend their precious time with you. Make it easy for them!
- Show your personality and personal style. Visuals are THE MOST POWERFUL way of attracting and communicating with your Ideal client. The right backdrop will attract their curiosity, the wrong one will just confuse them. And you definitely don´t want that: Confused people don´t buy!
- Tell your story, yes, a backdrop is a great story-telling tool. It is also a nice ice-breaker and conversation starter. Talk about multi-purpose!
- Build TRUST and CREDIBILITY. Lets´s just put it this way: You need to show the results you help people get with your product or service in your videos. So, if you are trying to attract high-end clients, they need to see a high-end backdrop or video set, or else, they are not going to believe you. And, if they don´t believe you, they won´t buy from you.
- Last but certainly , not least: SELL! A backdrop can literally sell for you, ok, I might have got a little carried away…you will need to put in some work, have a great message (which, I know you have or else you wouldn´t be reading this far); and know how to deliver it. But, the right visuals, in the right place, at the right time or with the right type of video will increase SALES. It is a fact, no room for chance here.
The reason I started this business is precisely because I was seeing too many people who had great potential regarding their message and expertise but, they were falling flat on video because they were not even aware that they needed a backdrop that amplified their strengths and helped them sell.
The point is: you always have something behind you in your videos, don´t you? So, you need to make sure that it is the right backdrop for you (and not some generic screen that is actually harming your business).
For years, I have been designing retail spaces, events and sets for big clients (beauty brands, yes, those really expensive creams you are thinking of; pharmaceutical companies, food&beverage moguls…the lot) .
I became known for creating my own approach to design, which combines commercial design, event and staging design, shop window design and psychology in my projects and thus, making millions for my clients.
And nice “dollas” for my business too.
This is why, when I saw people doing video without proper backdrops, it only made sense to bring this knowledge online to help livestreamers and business owners who were trying to grow their businesses through video. The result was my Backdrops that Sell System that guarantees your visuals are amplifying your strengths and delivering the right stimulus so that SALES increase drastically.
Think of it as having the best, most striking window display for your store.
That is the effect a backdrop has in your videos, it is your own shop window display that will attract clients to your business and make sales a breeze!
But beware! ☠️
Just in the same way as the right backdrop acting as a super power for your videos, the wrong one will HARM your brand terribly.
If your message does NOT MATCH your backdrop; in other words, if what you say doesn´t match what you show; your viewers will be confused, they won´t believe you, they will therefore NOT TRUST you and…unfortunately, they will NOT BUY from you.
Don´t worry, with a well planned strategy, we can turn that around and make your brand desirable.
But here is the thing, how can you tell whether your BACKDROP is sending out the right information or not?
How can you be sure that you are using the right backdrop for your brand and for the outcomes you are expecting from your videos?
When you are on VIDEO, there are 2 types of visuals:
1.- NOISE
2.- INFORMATION (VALUE)
1.- NOISE
Is any visual stimulus that does not add to the outcome of your video, on the contrary, it confuses viewers.
It does NOT match the message.
It does not fit the brand. 
It simply DISTRACTS.
And, you cannot afford distractions on video, space and time are very limited when you are on screen and, you have no chance of a second impression. So, everything you put out, needs to be on point.
2.- INFORMATION
Any type of visual stimulus that is doing one of the above: branding, story-telling, attracting, building trust, connecting…selling.
- Visuals that have a meaning and a purpose in your videos.
- Visuals that are going to amplify your message.
- Visuals and psychological triggers that are going to help you achieve an outcome.
Visuals that are going to make you memorable in a saturated feed.
Remember! You only have 2 seconds for people to decide that they want o “Stop & Watch” your videos.
✅ The right backdrop will stick in your viewers brain 🧠 for longer.
✅ It will make your videos RECOGNISABLE.
✅ It will stick in your audience´s long term memory. Research has shown that after three days, a user retained only 10-20% of written or spoken information but almost 65% of visual information.
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Now, would you like to know whether you are using the right backdrop or not?
💡 Do this simple test:
Show people who don´t know what you do a photo of your backdrop.
Then, ask them:
– What do you think I do?
– What do you think is my personality?
– Who do you think I work with?
– Can you describe my brand?
If you get all these answers 100% accurate, well done, you are either one of the very few doing it right or you are my client (!)
But if you get vague, unclear replies, there is something missing or wrong with your backdrop.
In this case, let´s work on it, I can guarantee, your videos won´t be the same again. Get in touch and we´ll get started with the best option for you.
