The Perfect Backdrop

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What is holding you back from breaking that income level?

 

What is holding you back from breaking that income level?

 

Why can´t you seem to be able to grow past a certain figure?

 

Have you been stuck in the 5-figure level for too long and no matter what you do, you still can´t open the next door?

 

Have you lost motivation?

 

Do you need to feel the excitement of a challenge you know you can conquer?

 

An Optimised Workspace ensures you can be in the RIGHT MOOD at the RIGHT TIME so that every minute spent on your business is productive and enjoyable and therefore you can work smarter and have more time for the things that matter to you.

 

So, let me ask you this:

 

 

The reason why you do what you do is very likely to have more freedom (in every sense); to be able to spend time with your loved ones and to enjoy life more.

 

When you are working from the wrong workspace, your productivity is negatively impacted, your focus is lost often, you feel stuck and you unable to find answers and solutions to your problems and your motivation is low most of the time.

 What is holding you back?

 

You know how to run a business, you have taken yours to the 5-6 figure level, you have systems in place but somehow, you cannot break that glass ceiling, you keep bumping into the same income level…you are starting to feel unmotivated because there are no more challenges for you to grow…

 

Your surroundings have a direct impact on your performance. You cannot possibly evolve if your surroundings are not upgraded to match your next level.

 

 

You cannot possibly evolve if your surroundings are not upgraded to match your next level.

 

 

Your success depends hugely on how you feel and perform in your workspace.

 

Your focus, motivation and productivity require a very specific set of triggers in your workspace.

What´s more, your needs have outgrown, you cannot stay stuck in the same old environment and expect new performance in your work.

 

Your next level in business is only an Optimised Workspace away.

 

Let me create an Optimised Workspace for YOU, taking your needs, goals, vision and starting point into account.

I created my Optimising system for high achievers like you. Who, after some great success you seem unable to get to the next level.

 

By using my unique system that combines design, psychology, motivation, emotional intelligence and commercial psychology, your workspace will become the engine your business needs to be propelled to a higher level.

 

To infinity and beyond!

 

Book your Initial Consultation today.

 

No more feeling stuck, you are ready for bigger goals, higher earning months and a much more fulfilling life and business.

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Eight seconds to captivate

 

 

You have 8 seconds to get someone´s attention before they decide to listen to you or not.

A gold fish has a 9 second attention span, yes, more than humans!

So, How are you going to use those 8 seconds?

Research carried out over the last few years state that human attention span has decreased from 12 seconds before the year 2000 to just 8 due to the overload of information our brain is constantly bombarded with.

I have to disagree with this, at least on Social Media, our attention span is reduced to merely 4-5 seconds. You can test this yourself. Scroll down any facebook wall:

How long do you spend on each post?

What makes you stop and pay more attention?

Live streams are beginning to be boring, there is no novelty anymore, since everyone is doing them-look, even I am!

And remember also people usually have their audio off, o they cannot listen to your great message at the beginning, they are just seeing you.

I know very well what makes me want to stop and watch or read something.

There are two situations:

1- You know the person already and you know what type of content they put out. If you already, and notice I am saying already, know them and have the certainty they give value or they make you giggle, you might be willing to pay more attention.

However,

2- If you don´t know the person, you have no idea whether they give value or not, whether they are amusing or not, whether that live streaming will be useful or just a waste of time…

In my case it is clear, if I don´t see anything in their backdrop* that makes me think they have something interesting to offer, I will scroll down. I won´t even give them 8 seconds. And it is not just me, we all do it.

Remember we are VISUAL beings, so you need to give your viewers a VISUAL STIMULUS or they will leave you…

So what can you do if you only have 8 seconds to captivate your audience? Take into account their audio might be turned down also…

Options: paint your hair green…

It´s an option, but that is not even original any more…

How can you make sure they´ll want to stay on longer, turn their audio up and actually watch you?

Here is where having a well designed backdrop comes in.

What is a backdrop*?

It s the area behind and around you that people see when you are on screen.

Your backdrop has the ability of enhancing or breaking your message.

It cannot do everything for you , you will still need to have a good message, your expertise but it can help A LOT!

So this is what you can do today.

Decide on a spot you will use for you next live stream. Add one element that represents your business and place it somewhere where your audience can see it.

Tell me how it goes.

 

Watch the facebook live I did on this topic:

You can join the facebook group I mention in the video here.

Would you like to learn how to do this correctly?

I have a course that is perfect for anyone doing videos, online courses and live streams.

In just 3 weeks , you will learn all the power of a backdrop,

How to use it as a marketing tool,

How to use it as a branding tool

And how to create it

With one-on-one help

In a fun way, easy, step by step instructions.

You can totally fit it into a busy schedule.

Get it right from the start. Your backdrop is the most powerful marketing, branding and communication tool you can use in your online presence. Start paying attention to it.

 

 

 

 

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In a Box backdrop design

 

 

Are you working towards making video your #1 marketing tool? (By the way you should, video is going to be huge over the next few years).

Does your online image speak to your audience while making you stand out as an expert in your field?

Does your video backdrop enhance your message?

Does your backdrop show the level of excellence you have reached in your field?

 

 

If you are using Facebook live, video, online courses, skype or zoom calls in your business, you need to be using your backdrop as a branding, marketing and communication tool.

 

But first of all… what is a BACKDROP?

 

A backdrop is the space behind you and around you that your viewers can see in your videos.
It should enhance your message and show your expertise.
It is a very powerful communication, marketing and branding tool!

Are you showing your viewers a polished , professional backdrop that enhances your message and tells your story?

Or will they leave your broadcast feeling confused because your message doesn´t match your setting?

Too often I see videos where the message is excellent, the broadcaster really knows their topic, however, they are in the wrong setting, the colours, the feel, the style does NOTHING for their message, quite on the contrary, it is actually diluting the message:

Your backdrop can make or break your message.

If you want to be seen as an expert, a valuable professional, you must start paying attention to your backdrop.

You have worked hard to get to where you are in business, now you need to make sure your backdrop is up to your high standards too.

A branded backdrop will make it easy to get your audience´s attention and enhance your message, amplifying it to reach a bigger audience.

Start looking professional, your business and YOU deserve it.

With my IN A BOX design service, you will be getting expert advice and solutions to all your backdrop needs, not only that, you will be feeling more confident, inspired and productive in your office as a BONUS!

 

Did you know that?

 

  • Branding your broadcasts will make it easier to find your tribe.
  • You can easily solve many branding needs just by styling your backdrop, I will show you how.
  • Your brand will instantly become cohesive, powerful and stylish.
  • Your videos will become  immediately recognisable in a crowded and saturated feed.
  • You will be seen as an expert.
  • You will provide the proof of your success as your setting represents your business.
  • All your online communication (video, livestreams, skype or zoom meetings, courses, ads) will be branded, looking professional and stylish and visually appealing.

 

This is what Emily B. had to say after working with me:

“ THANK YOU Melanie!! My eyes are open to new and wonderful things I can add into my backdrop.  I would highly recommend working with her to anyone who wants to skyrocket their brand and image through the way they design their space”.

 

Disclaimer: I must advise: there is a likely chance that during our time together, you will turn into a styling addict! It has happened before…

 

So, if you want to get your backdrop looking professional, while making it part of your office space, let me help you.

 

 

 

My IN A BOX design service is perfect for you if:

 

-You already have an online presence but you feel your office space and backdrop is not at that same level of excellence as your work.

-You are doing or want to do videos, live streams or any other type of online communication (courses, webinars, etc).

-You need to get your message out in a bigger way, people need your product or service, you owe it to them.

-You are done with playing small in the visibility field and you are ready to shine online.

-You are a successful entrepreneur or business owner and you need to prove it in your videos.

-You see other big names out there with beautiful video sets and you want one of your own too!

-You want to start feeling inspired, confident and focused in your workspace.

-You ant a bigger audience to trust you immediately.

-You want to bring your branding to your videos but you just can´t figure out how.

-You need a solution to your video backdrop pronto!

 

 

I will design the Perfect Backdrop for you and your business.

 

This is a bespoke service, you will get a 100% tailored design that will match your style and personality, that will enhance your expertise and show your field of expertise.

How it works:

1- Initial consultation.

Via email zoom or skype where we will get clear on your needs, style and budget.

2- Assessment and design.

I will then assess your space and I will start working on your bespoke design. I will find every detail you need to include in your backdrop and will take care of everything. At this point, you just sit back and relax!

Note that in our Initial consultation, we will establish your budget for props.*

3- Delivery

I will get everything ready, I will put it all in a beautiful box and…voila you will soon have it at your doorstep. I have thought of every little detail to make your experience unforgettable…

4-Walk-through styling session

We will meet again via zoom or skype, you will unbox your props (if you have´t done so before, which I don´t think has ever happened!) and I will walk you through each and every prop to tell you exactly where to place it and how to style it.

Once everything is perfect, you will have your own branded, stylish, stunning backdrop and it will be your time to shine online!

 

*No props or materials are included in the price. We will set that budget beforehand, in the initial consultation. Every case is different , we need to take into account your needs, budget and area to style, so establishing a one size fits all is not possible, however, as a guideline, boxes start at $150 + shipping.

**Please allow about 2 weeks for completion of design and report. (2 weeks from initial consultation). Shipping time  not included.

 

Book this service. An appointment calendar will be sent to you once payment is cleared.

*This service is highly demanded, so please bear this in mind when booking.

 

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Optimising Workspace System

 

Here’s The Situation:

 

You have been stuck in the 5-figure level for too long and no matter what you do,

you still can´t open the next door...

 

What is holding you back from breaking that income level?

Why can´t you seem to be able to grow past a certain figure?

 

Have you lost motivation?

Do you need to feel the excitement of a challenge you know you can conquer?

 

If you have tried everything to break past that 5 figure income level and nothing is working, I have good news for you:

 

Optimise your surroundings and you will be optimising your business and your life.

 

An Optimised Workspace ensures you can be in the RIGHT MOOD at the RIGHT TIME so that every minute spent on your business is productive and enjoyable and therefore you can work smarter and have more time for the things that matter to you.

 

So, let me ask you this:

 

What is the mood

your business

needs you

to be in right now?

 

The reason why you do what you do is very likely to have more freedom (in every sense); to be able to spend time with your loved ones and to enjoy life more.

 

When you are working from the wrong workspace, your productivity is negatively impacted, your focus is lost often, you feel stuck and you unable to find answers and solutions to your problems and your motivation is low most of the time.

 

What is holding you back?

 

You know how to run a business, you have taken yours to the 5-6 figure level, you have systems in place but somehow, you cannot break that glass ceiling, you keep bumping into the same income level…you are starting to feel unmotivated because there are no more challenges for you to grow…

 

Your surroundings have a direct impact on your performance. You cannot possibly evolve if your surroundings are not upgraded to match your next level.

 

Your success depends hugely on how you feel and perform in your workspace.

 

Your focus, motivation and productivity require a very specific set of triggers in your workspace.

 

What´s more, your needs have outgrown, you cannot stay stuck in the same old environment and expect new performance in your work.

 

Over the last 2 years I’ve noticed that people are not aware of how fundamental their surroundings are to build a solid business.

 

Working from the wrong environment is making you to underperform, it is keeping you stuck and it is not allowing you to perform at you highest potential.

 

I am not just saying this out of nowhere, for the las 12 years, I have been designing high performing spaces for high achievers and high-end clients.

 

I have researched and tested what triggers keep them motivated, focused and inspired.

 

I have used commercial design principles, Emotional Intelligence and seller psychology to enhance their workspace so that it becomes a container for success.

 

I have brought all that research and experience into the Optimising Workspace System. It is the only 360º office design solution that  takes into consideration your emotional, psychological , lifestyle, spatial and aesthetic needs.

 

It is a bespoke solution catered to your needs and surroundings.

 

Being a business owner is no easy ride, the emotional rollercoaster you are on, requires a balancing and supportive environment in which you can feel safe, recharged, resilient and motivated.

 

If you are tired of feeling stuck, if you are done with trying different trainings and coaches that have disappointed you, now is the time to get those foundations reinforced.

 

Because, here is the thing, the environment that got you to 5 figures, won´t get you to the next income level.

 

Your surroundings need to be inspirational as well as aspirational, otherwise, you will remain stuck.

 

Your surroundings are keeping you stuck.

 

Are you ready to break past that outdated environment?

 

The Optimised Workspace System is a complete One on one solution that’s designed to help business owners:

  • Who need to perform at their highest potential
  • Who have big goals and aspirations
  • Who are already making, at least 5-figures but somehow feel stuck at that level.
  • Business owners who don´t care for a DIY course because they are past the testing phase
  • Business owners who want a proven, done for you service that will finally help them break that income level

If you are ready to transform the way you feel in your business. Book your Consultation call.

 

If you want to be able to use your space as a powerful high performing tool.

 

If you are tired of invasive solutions every time you need to do videos, an Optimised Workspace can double up as a Video Studio and an unlimited source of inspiration and images for your social media posts. A space that can double up as a Video studio, with an Optimised Video Backdrop that will make your videos stand out.

 

A fully bespoke solution that will give you a beautiful, high performing space from which to work from and work around your needs.

 

The whole design process is a beautiful journey that will help you learn exactly what triggers your motivation, what keeps you on track, what enables you to work at your highest potential, the Optimising Workspace System is nothing like any other design service you have tried or heard of, this is about going deep into your the needs as a business owner, getting clear on your aspirations, identifying what keeps you going (we are all different and respond to different type of triggers) and, once we have that emotional aspect defines, we will dive deep into what style and functionality you need to make that space, not just beautiful, high-end looking, but also highly functional in an aesthetical way. A space that will fit seamlessly into your lifestyle and personal needs.

 

 

Let me unleash the full power of your space to turn it into a complete beautiful Optimised Solution for you and your business. Book your Initial Consultation.

 

 

 

 

 

The Perfect Office Design Package is a fast and complete option for you to create the perfect environment for your brand and business.

It is a completely bespoke service, tailor-made to accommodate all your needs and vision.

 

 

To learn how this 1:1 service works, please book your Initial Consultation.

 

These are just some of the BENEFITS of having The Perfect Office:

 

  • You will have a bespoke designed space that will make you feel productive, inspired, creative and focused in your business.
  • You will have a supportive environment that helps you reach your next level of excellence.
  • You will be able to do your live streams, videos, calls in a professional and stylish looking backdrop and setting, thus establishing trust with your clients and customers, being able to enhance your expertise and show up as the successful individual you are.
  • You will portray a highly qualified image.
  • You will have a branded space that communicates your message whenever you broadcast or appear online.
  • You will have an efficiently designed work space that will trigger your motivation and will ensure your well-being.
  • You will have resources to make sure your mood matches the task you need to do.
  • Your mood and performance will improve considerably.
  • Your focus will be much better.
  • Your daily tasks will become less overwhelming.
  • You will learn all the tips and techniques you need to create a productive environment.
  • You will learn how to change your mood by tweaking your space.
  • You will be able to use your space in multiple ways, even as a branding tool and social media marketing tool, so you will save a ton of time and money! You will be able to use your beautifully branded new office in all your social media posts!

 

How long do you want to wait to reach your next income level?

Let´s get on a call and I will be able to assess your situation.

 

The experience will change the way you work forever!

 

What does this package include?

  • 1:1 guidance, help and walk through.
  • Initial assessment and  research.
  • Bespoke design of your work space and  video backdrop.
  • Branding through style package included: how to use your space as a branding tool in your social media.
  • Detailed instructions for setting up and styling. Walk through session via Zoom, where I will guide you as show you exactly where to place each item. Outsourcing service available too.
  • Detailed list of materials, accessories within your budget and where to purchase them (or in-a-box-delivery).

 

BOOK your Initial Consultation call.

 

 

 

 

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Trust

 

trust

 

 

Your surroundings are
a key factor
in establishing trust with
your clients/audience.

 

How can you use your surroundings to establish trust with your customers and your audience?

 

I reckon you will agree that trust is one of the pillars on which the customer-business relationship stands. Once you get this right, your efforts to market yourself and your business become so much easier.

Your audience will become loyal , and don´t we all yearn for a loyal audience?

 

Everything seems to be revolving lately around alignment, every post, every coach, they all recommend us to be in alignment as the only way to have a meaningful and successful business.

 

Well, TRUST is exactly what alignment represents.

 

Social media audiences are not newbies any more, they don´t buy the fake life that some public figures were trying to sell. People are savvy, they immediately know whether you are living the life you preach about or whether it is just another sly marketing tactic. They can “smell” a put-on personality and a fake lifestyle.

 

As serious entrepreneurs who are in this because we have mission and because we want to make an impact as well as a living, trust becomes a must, a non-negotiable feature we need to strive for.

 

The most successful entrepreneurs and I am not just speaking about numbers here, but those with the most loyal followings have achieved that loyalty because they come across as trustworthy, you can clearly see that their life matches their speech, their speech is in alignment with their life and business.

 

However, it is not an easy trait to communicate, or is it?

 

You must be thinking, but surely it takes months, even years to build trust, you must prove time and time again that you are the real deal, right?
Well…although time will reinforce the trust you are able to establish with your customers and your colleagues, there is one thing you can start doing today that will help you communicate and build that trust!

 

I am going to give you a key piece in order to ultimately build trust with your audience. It will immediately make you appear more trustworthy, it goes without saying you should be honing your message and really living your message every day.

 

Your surroundings are a key factor in establishing trust with your clients. Click To Tweet

 

 

As we have learnt in previous weeks, (you can read previous posts in our BLOG), your space and your backdrop are a very powerful communication and marketing tool. When they are not in alignment with your message, you won´t come across as professional, trustworthy and you won´t be able to be seen as an expert.

 

 

Let me put it simply:

 

What you say you can do for your clients and what they see in your surroundings matches, it is cohesive, it speaks the same language, expresses the same message, in the same style and voice.

 

What you say and what they see, fits perfectly.

 

When you are in alignment with your business, you transmit trust. Every piece fits in, there is no deceitful feeling about what you say or do.

 

On the contrary when what you say and what your audience perceives or sees clashes, when it does not “sound and look” the same, your audience is confused. They do not trust that you can actually deliver what you say you can deliver in a way that will benefit them.

 

To give you an example: a website designer who states they can create a sleek, clean looking, easy to navigate, up to date website that will attract high end clients for your business but who happens to work from a messy, shabby space…well, you would have a difficult time trusting that they can really deliver what they say.

 

However, if their workspace is clean, tidy, sleek…then you can definitely picture them delivering the perfect website.

 

So what can you do to start building trust with your audience? Here is an easy test you can do:

 

Look at your surroundings;

-Do they show your expertise?
-Do they match your level of knowledge?

 

-Do they communicate your unique way of doing business?

 

-Do they reflect your success and your clients´s successes?

 

-Are they able to attract your ideal client?

 

If you cannot decide for yourself, you can do this simple test:
Without giving any information about what you do, post a picture of your space and ask these questions:
– What do you think the person who works in this space does?
– What would you say is their expertise?
– What would you say is their level of success?
– Would you say they are a well-established business?
– Would you trust them to do business with?

 

office

 

In order for this exercise to work, avoid saying this picture has any relation to your business. A good way of testing this is to post in a group where they don´t know who you are, maybe a group where you have been quiet, or you just joined.

 

Would you like to let your surroundings speak for you in front of your clients/audience?

Download my FREE CHECKLIST and get all the elements you need in place to create The Perfect Office.

Download the FREE Checklist

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A FLAMINGO IN THE OFFICE OR THE IMPORTANCE OF CREATING A WORK SPACE ATTUNED TO OUR EXPERTISE.

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Let your surroundings enhance your expertise.

Let your surroundings enhance your expertise, MelanieFalvey. Click To Tweet

Our work space or office is such a powerful tool. It is so in two ways.

On the one hand, it is where we need to be the most productive, creative, efficient…and HAPPY.
On the other hand, it expresses a lot about us: our business style, our personality.

When we meet clients or when we hold Skype calls, webinars, we are sending out a very powerful image of how we are able to help them.
So take a minute to reflect upon this. Is that space that you are showing your clients or potential clients the best reflection of your knowledge and savoir-faire?
Is it going to make them trust that you can put their business in order when you are sitting in front of a messy shelf? Oh yes, a pile of books might reflect knowledge , however, the way those books are set says so much more about you.
Hadn´t you ever though about it? Well, it´s time you did. We are all very visual, it´s not by chance they say an image is worth a thousand words, it is the way our brains work. The first perception, lasts only seconds,but immediately makes an assumption about what our brain is perceiving. It doesn´t say, oh, let me get all the data I need about this and I will study it in depth and I will get back to you when I make up my mind about you. No! It doesn´t work that way.
In order to survive, our primitive ancestors had to make quick decisions – so they either ran for their lives as soon as they saw a lion or well, let´s put it simply, we wouldn´t be here today, would we?
So make sure those first seconds when someone gets to see you and your surroundings are capable of sending out the best impression of yourself and your business.

Imagine you are a web designer wanting to get a new client. You jump on a Skype call with your prospect. You might have even put on some make up (well, ladies, I guess, though I will not be the one to judge you if you are a man), you are nicely dressed, or maybe not . You´ve got your fancy presentation and you proudly show your client portfolio and all your great work.
But, all your potential client can see is the stain of a coffee mug on your desk, a messy shelf at the back and a pile of laundry on one corner of the room.
Now, the truth is that if you are selling them the concept of a great designed, sleek looking website… well, excuse me for being blunt but you are sending out contradicting messages.You get it, right?

Flamingo_4

So, first impressions DO matter in business. Obviously you might be , and I am sure you are the most efficient web designer out there, and yes, you think showing your messy office gives this nerdy-geeky-vibe which equals being a great web designer. Em, no! Or maybe they´ll think you are messy because you have so much work because you are so good at what you do, that you could not possibly have the time to style your office. No, again! Or you are just this free spirited entrepreneur who has this incredibly laid-back style that clients will adore…no!

That is where most people get it wrong. Your space can reflect that you are an easy going individual, no need for fancy, stiff decor. That´s not the point. The point is you must portray your best image in order for your clients to trust your professionalism. It might have nothing to do with how well you can perform your work, but unfortunately we have been wired to trust our first impressions.

If you are selling the image of a well-established multi-figure (I do hate that type of jargon) entrepreneur, how can you have such a shabby (without the chic) work space? You see, it just doesn´t match. Your space should align with your speech.

Your space should align with your speech. MelanieFalvey Click To Tweet

So here is where you can start:
Look around your space and be objective, does it truly reflect who you are and who you want to be perceived as?
If not, think what element (colour or object) you can introduce to make it “more you”. Start small, one element at a time-introduce some object that bears your brand colour ,or
maybe a nice pen that will make you feel good and important. It doesn´t have to be pricey, but it must feel special to you.
For instance, I recently bought a flamingo pen. I adore flamingos since I was a little girl and now, having become quite a trend I can find them more easily. I have actually even created a whole collection with the flamingo theme, it will soon be available in my shop.

Flamingo_melaniefalvey_1

 

So I placed my new pen in my pen holder and every time I look at it, I associate it to signing: signing contracts, cheques (in order to cash them!) or who knows, maybe a book some day?*

That simple little item is “so me”, anyone seeing it knows this, they associate it with my style. Obviously my whole office reflects who I am because this is what I do, but everybody, absolutely everybody can learn how to create spaces that enhance them, reflect who they are at their best and make them more efficient, productive, creative, happier…which therefore leads to SUCCESS!

 

Home slider_740x400_15

 

Ergo, what does your space look like?
What small change can you make today to improve it and make it more you?
Let me know by posting a comment below or by posting on social media using hashtag #MeMyOfficeAndI

Would you like to learn how to create a perfect work space that reflects your business style and personality?
Join our  School of Style on Facebook or sign up for our FREE RESOURCES.

Thanks for reading!
Melanie x

* After writing this post I actually wrote a book!

 

theperfectbackdrop_book_2

 

All rights reserved. Copyright Melanie Falvey 2016

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