THIS TYPE OF BACKDROP IS KILLING YOUR CREDIBILITY

 

 

People often ask me why I don´t recommend using generic backdrops (aka the ones you buy ready-made to hang on a wall or pole structure). You, know the fabric screen that are sold as video backdrops, but that are, in fact, only photography backdrops.

 

I think they can kill your brand, your credibility and they make you look lazy!

 

 

 

You see, one of the purposes of using a video backdrop is to make your videos recognisable in a saturated feed. To make you stand out from the crowd.

 

Your backdrop should be customised to you and your business.

Your message, your brand, your business, your personality…are not the same as another business owner´s message, brand, business, personality:

 

So why the flamingo would you use the same generic backdrop as somebody else?

 

The mere fact that you might be using what other people are using, for the exact same purpose, neutralises the purpose of making you stand out.

 

So why would you want to be faded out in the mass of live streamers that are using that same, uninspired backdrop?
It´s ridiculous!

 

Your backdrop is your most powerful visual branding tool when you are on screen!

 

Your video backdrop is the new “About Me” page !!!

 

You have spent time and money creating your brand and brand image, why would you toss it in the bin with a bad choice of a backdrop?

 

Your backdrop is your digital brand brought to life.

 

The wrong backdrop can seriously damage your credibility, and your authority.

 

Remember, people need to be able to see what you say you can help them with in your videos: Show the results you can help them get.

They need to trust that you can take them from A to B.
You need to show them the results they can get by working with you.
You need to be coherent with what you say.

 

This is the reason I created a proven system, that applies my years of experience designing commercial spaces and events, as an award winning designer, I have been able to create show stopping events and successful retail and commercial spaces for my clients, making them thousands of dollars, I now apply the same commercial, scenography and psychology principles to your backdrops so that your videos can become a powerful selling machine.

 

So, are you going to be a generic solution for your clients or a specific, exclusive, high-end  solution?
You decide.

 

If you want your videos to be your best selling tool, check this out. Limited time offer.