Are trying to reach high-end clients but feel like there is something not attracting them?

Are you ready for the next level in your business?

Do you feel called to make a bigger impact?

Do you feel it is time for you to go big?

Aim higher?

What your viewers see in your videos is what they think you can do for them.

What results are you showing your viewers you can get them?

What success are you showing in your videos?

What high-end surroundings can they see?

You see, here is the hard truth…
If they cannot see it, they cannot believe it.

Stop preaching in the desert.

If you want to attract high-end clients, you need to prove to them you are high-end too.

Let me tell you one thing:
Selling high-end services or products requires a different strategy, careful staging and exquisite delivery…
Your videos need to show that you are one of them, that you understand their struggles and you can take them to the results they long to achieve.
I know this well because I have been fortunate to grow up in that environment (not bragging, just making a statement), not that I haven´t had my fair share of struggles, because I can assure you I have had maybe more than many people…but that is a different story. What I am trying to tell you is I know how they think, what they think, how they breathe and what they want. And I know too, you cannot enter that realm if they suspect you are an outsider.

They need to “see” that you are up to their standards of quality and style.

They need to believe that you “get them”.

Whatever idea of quality they get form your videos is the idea of quality they will assume your services to have. It is mere association of ideas.

Give them quality, style and impeccable design and you will be trusted. You will become an insider.

Fair or unfair, it is what it is.
And let´s face it, if your message is about how you can take them from A to B, from Mess to Success…you need to show them that you have been able to go from mess to success yourself, don´t you think? If you are still showing A in your videos, they won´t believe you can take them to B.

But, how can you do this?
Well, the first contact they have with your brand is Visual. Visual contact is powerful when done right but ever so harmful to your brand when done wrong.

Video the fastest and the best way to skyrocket your business.
You need to show the right, high-end visuals that they are expecting to see.
You can do that easily by showing that your surroundings are also at that high-end level.

They will only trust you if you can demonstrate that your level of success will take them to the next level or will solve their problems.

Your space says more about your business than you think. It actually says it (almost) all on video, at least.

Let them see you are as successful as you say you are: Show them!

Your video backdrop needs to live and breathe your message and show the results you can get your clients.

 

And no, this is not about faking it till you make it, rather the opposite, upgrade your surroundings so that they match your level of success.

You have reached a certain status in your business, now it is time to upgrade your surroundings so that they are a perfect fit.

Do not cheapen your brand by having the wrong video backdrop and surroundings.

Let´s chat, we will speak about your needs, your vision and about the best solution to get you those high-end clients you so deserve. Fill in the form below or book your call here.

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Your surroundings are
a key factor
in establishing trust with
your clients/audience.

How can you use your surroundings to establish trust with your customers and your audience?

I reckon you will agree that trust is one of the pillars on which the customer-business relationship stands. Once you get this right, your efforts to market yourself and your business become so much easier.

Your audience will become loyal , and don´t we all yearn for a loyal audience?

Everything seems to be revolving lately around alignment, every post, every coach, they all recommend us to be in alignment as the only way to have a meaningful and successful business.

Well, TRUST is exactly what alignment represents.

Social media audiences are not newbies any more, they don´t buy the fake life that some public figures were trying to sell. People are savvy, they immediately know whether you are living the life you preach about or whether it is just another sly marketing tactic. They can “smell” a put-on personality and a fake lifestyle.

As serious entrepreneurs who are in this because we have mission and because we want to make an impact as well as a living, trust becomes a must, a non-negotiable feature we need to strive for.

The most successful entrepreneurs and I am not just speaking about numbers here, but those with the most loyal followings have achieved that loyalty because they come across as trustworthy, you can clearly see that their life matches their speech, their speech is in alignment with their life and business.

However, it is not an easy trait to communicate, or is it?

You must be thinking, but surely it takes months, even years to build trust, you must prove time and time again that you are the real deal, right?
Well…although time will reinforce the trust you are able to establish with your customers and your colleagues, there is one thing you can start doing today that will help you communicate and build that trust!

I am going to give you a key piece in order to ultimately build trust with your audience. It will immediately make you appear more trustworthy, it goes without saying you should be honing your message and really living your message every day.

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Your surroundings are a key factor in establishing trust with your clients.
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As we have learnt in previous weeks, (you can read previous posts in our BLOG), your space and your backdrop are a very powerful communication and marketing tool. When they are not in alignment with your message, you won´t come across as professional, trustworthy and you won´t be able to be seen as an expert.

Let me put it simply:

What you say you can do for your clients and what they see in your surroundings matches, it is cohesive, it speaks the same language, expresses the same message, in the same style and voice.

What you say and what they see, fits perfectly.

When you are in alignment with your business, you transmit trust. Every piece fits in, there is no deceitful feeling about what you say or do.

On the contrary when what you say and what your audience perceives or sees clashes, when it does not “sound and look” the same, your audience is confused. They do not trust that you can actually deliver what you say you can deliver in a way that will benefit them.

To give you an example: a website designer who states they can create a sleek, clean looking, easy to navigate, up to date website that will attract high end clients for your business but who happens to work from a messy, shabby space…well, you would have a difficult time trusting that they can really deliver what they say.

However, if their workspace is clean, tidy, sleek…then you can definitely picture them delivering the perfect website.

So what can you do to start building trust with your audience? Here is an easy test you can do:

Look at your surroundings;

-Do they show your expertise?
-Do they match your level of knowledge?

-Do they communicate your unique way of doing business?

-Do they reflect your success and your clients´s successes?

-Are they able to attract your ideal client?

If you cannot decide for yourself, you can do this simple test:
Without giving any information about what you do, post a picture of your space and ask these questions:
– What do you think the person who works in this space does?
– What would you say is their expertise?
– What would you say is their level of success?
– Would you say they are a well-established business?
– Would you trust them to do business with?

In order for this exercise to work, avoid saying this picture has any relation to your business. A good way of testing this is to post in a group where they don´t know who you are, maybe a group where you have been quiet, or you just joined.

Would you like to let your surroundings speak for you in front of your clients/audience?

Download my FREE CHECKLIST and get all the elements you need in place to create The Perfect Office.