So many people are doing videos in front of the wrong backdrop.

This is terrible!

Honestly, I have lost count of how many videos I see using the wrong; a.k.a. harmful backdrop.

This is completely ruining their CREDIBILITY , AUTHORITY and, SALES.

Here´s why:

First of all, a backdrop is the area your viewers can see behind you when you are on screen. And, no, it is NOT one of those fabric screens people are using! That is one format only, but a backdrop can take many shapes and it should be completely personalised to your needs, your type of video and your surroundings. A non-invasive solution that will enhance your surroundings and double up as a video backdrop when required. If you would like to know what the problem is with those fabric screens you see around, watch this short video.

Now, you always have a backdrop whether you are aware of it or not…it is simply a physical fact.

Now, given that you always have a backdrop, why not make it do something for your videos?

I will explain how you can create a backdrop that actually helps you communicate better in this article, so read on.

A Video backdrop is a hugely powerful tool when used correctly, on the other hand, it can be hugely harming your brand and your message if you are not using it right.

The problem with not using an optimised backdrop (explained below) is that it will do more harm to your message and branding than anything else. *Optimised is the term I use to explain a Backdrop that Sells (my unique system that combines all the different elements a backdrop should have in order for it to become a powerful tool).

Your message , You and your Backdrop need to be perfectly cohesive to :

 

• Amplify your message.
• Build Trust and Credibility with your viewers.
• Sell your products or services.

An optimised backdrop should be able to do the following: (Watch this short video, if you prefer.)

• Be on brand , every time you are online, your viewers should know it is you and your business, a backdrop needs to be branded cohesively throughout all your online activities. And that doesn´t necessarily mean you just need one backdrop, there are ways you can brand different backdrops for different activities.

• Show your field of expertise.

• Make you look trustworthy in front of viewers. Only when what you say and what you show matches perfectly, will your audience trust you. And TRUST is key in being able to make SALES.

• Communicate and amplify your message. The wrong backdrop will break the communication process, leaving your audience confused.

• Tell your story, so you can build an emotional Connection with your viewers, which is vital in order to turn them into clients. Have you ever heard of the LIKE-KNOW-TRUST factor? An audience needs to like you first, get to know you and connect to you and trust you before they are even ready to spend money on you.I call this sequence ATTRACT – CONNECT – SELL; and each phase needs to be fully supported by the right backdrop.

• Make people STOP and WATCH your videos = Make your Videos STAND OUT (in a saturated feed); visual communication enters the brain before any other stimulus, it is the best and most effective way of making people stop scrolling and PAY ATTENTION to your videos.

• Reach your Ideal clients: a backdrop can make audience building hugely effective by attracting the right clients and repelling the wrong ones for your brand.

• SELL: my signature system “BACKDROPS THAT SELL” is the result of years of experience and research in commercial design, I now apply the same psychology and design principles to backdrops to ensure they will be a powerful tool in getting SALES effortlessly on video. When your backdrop shows all the right elements, in the right place, at the right time, it can become a “retail experience” for your viewers. If you want to learn exactly how to make your backdrop sell for you, join my new programme: VIDEOS that SELL.

Below is a graphic showing you what happens when you sue the wrong backdrop in your videos:

Your viewers will be confused, because you are not showing them the right VISUALS (backdrop). And confused people don´t buy!

Below is what happens, on the contrary when you are using an optimised backdrop (using the Backdrops that Sell System). Your viewers can immediately see a connection between what you say you can do for them and what you are showing them on video. They will become fans and clients!!

When your message and your backdrop are cohesive and fit perfectly, you deliver your message effectively, amplifying its reach and making it loud and clear. Your audience will understand it perfectly, they will trust you and you will have a raving tribe of fans and clients!

• Communicate your message on a visual level too…double power!
• Connect with your viewers, so they become fans.
• It is a great emotional trigger and connection building tool.
• You can use subtle visual CTA´s (calls to action=what you want your audience to do) in your videos.
• It can sell your expertise without being salesly or pushy.
• It will be able to show the results you help your clients get, thus building trust and showing your really are an authority in your niche.
• It will make your videos stand out from the competition, because you will be looking professional.
• Look professional,stand out from the competition, make sales! Get in on my new programme today where we tackle every single element you need to have in place in your videos.

When your message and your backdrop are cohesive and fit perfectly, you deliver your message effectively, amplifying its reach and making it loud and clear. Your audience will understand it perfectly, they will trust you and you will have a raving tribe of fans and clients!

If you are serious about growing your business through Video, my new programme will make the process seamless and easy. Every single element you need to make your videos SELL for you. Learn more and apply here.

Did you know that your Backdrop can have Superpowers when styled properly?

Today, you are going to learn what you can do to infuse your space and backdrops with your personality, your style and a taste of what you do.

I will be giving you all the facts (for the scientist in you) about WHY you should be paying attention to your backdrop.

THE POWER OF A BACKDROP

What you show and say on camera speaks to your viewers on two different and complementary levels.
Both are fundamental to get your WHOLE MESSAGE across.
Only master one? And you are left limping.
Master both and you have the most powerful communication tool at your disposal.

I like to call these levels:

-Level 1 communication power
-Level 2 communication power

Here´s what each level does, that is, the power that each level has:

1- Level 1 communication power:

What you say, your message, your knowledge, that´s the focal way of communication going on at that moment.
It consists of:
-Your words
-Your voice
-Your tone
-Your speech
This level triggers the audio threshold in your viewer.

2- Level 2 communication power:

What your viewers see when they listen to your message.
It consists of:
-Your setting
-Your backdrop
-Your colour palette
-Your lighting
-Your props
-The set-up of those props
-Your personal image
This triggers the visual and emotional threshold in your viewer.

Your surroundings are the perfect complement to make or break that message.
The right setting that adds to what you are saying, gives you double the impact!

And the huge power of visuals is that they can trigger both the sight and the emotion, it is a two-for-one effect!

Can you see how very important and powerful this is?

Level 1 + Level 2 = Total communication

You can communicate on two levels, at the same time!!!

So here is an easy and fun task that will help you better understand this concept. It will make you aware of things around you and it will probably (I cannot be held responsible) turn you into a decor freak (it has happened before).

Look around your home or office, or even go out to decor stores. Keep your eyes wide open and try to:

Find objects that reflect who you are and your business:

-Look for objects in your business colours

-Objects that represent your field of business (an abacus for a business strategist or an accountant, some nice perfume bottles for a cosmetics consultant, food ingredients or cooking tools for a culinary blogger, a nice picture in your business colour…)

– Objects that represent your personality and likes. What makes you special and unique? Do you love music, show it! Do you love fairy tales, show it! Do you love dogs, show it! Do you love wine, show it…but don´t overdo this one! Lol!
– Objects that show where you acquired your expertise or your background, for instance books, a souvenir from Tibet (if you are a yoga or meditation teacher who went there to live with the monks and grow as an instructor), a product you created (creams, make up, jewellery, cakes, a painting…).

We are trying to get your “level 2 communication power” ready!

For example, on one of my shelves, I have a Vogue Magazine issue because my Cleopatra choker was featured in it- it shows my work and achievement. Besides being an interior designer and stylist, I am a jewellery designer.
On another shelf, I have interior design books, that show part of my training, I also have jewellery books and wedding books as they all reflect what I do.

The list could go on and on about things you can find, just give it a try, it is a fun way of starting to create your Perfect Backdrop.

Show me what you come up with.
Have a lovely and stylish day!

Melanie x

Copyright Melanie Falvey 2016. All rights reserved. No sharing is allowed without crediting the author.

If you would like to learn how to create The Prefect Backdrop for your videos, enroll in our Course.